Ashford Advisory is a senior advisory firm specialising in reputation management and strategic positioning for principals operating under heightened public, political, and institutional scrutiny.

With over 13 years of experience in Qatar and across the GCC, Ashford has advised prominent family businesses and high-profile individuals on navigating complex political, business, and reputational environments with discretion and long-term perspective.

Our work focuses on:

• - Protecting and strengthening international credibility
• - Shaping coherent, disciplined narratives across markets
• - Facilitating high-level engagement with business, government, and institutional stakeholders

Ashford acts as strategic lead drawing selectively on international partners where specialist capabilities or geographic reach are required, including Washington, London, and OECD markets.

Ashford Advisory provides succession planning advisory for principals, founders, and family groups where leadership transition carries material commercial, governance, or institutional risk.

Our succession work is structural rather than procedural. We advise on how authority, control, and leadership responsibility evolve over time — particularly where businesses, families, or institutions operate across jurisdictions or under public scrutiny.

Our work typically includes:

• - Designing clear leadership transition frameworks for founders and senior principals
• - Structuring separation between ownership, management, and public or political roles
• - Establishing governance and decision-making structures that support continuity
• - Advising on timing, sequencing, and stakeholder management during transitions
• - Ensuring institutional resilience beyond individual leadership

Succession planning mandates are handled discreetly and are often integrated into longer-term strategic advisory relationships.